A Season of Thanks: Gratitude for Our Friends, Partners, and Customers

From Hal Brooks, CEO, HaystackID

The last year has once again been one of challenge and emergence for every one of us. From the challenge of managing personal and professional relationships in new ways to our collective emergence into the hope of a safer world, we have been stretched and strengthened in ways we never thought possible. At HaystackID, we also have had an opportunity to grow closer to and appreciate those with whom we work and those who we work for in a more significant way. For that opportunity, we are truly grateful.

As CEO of HaystackID, I hope that our team’s thankfulness for our friends, partners, and customers is evident in all we do. I also hope that we take the time during this holiday season to acknowledge that thankfulness to others and ensure we have a spirit of gratitude in word and deed. I have regularly shared the customer commitments listed below during this time of year, as they represent our dedication and intentional commitment to each individual touched by HaystackID. I share them again now as they remain just as important and relevant as ever. Through our continuing focus on these areas of commitment, we hope to show how truly thankful we are for the opportunity to work with and for you as our friends, partners, and customers.

From our team to yours, and from me to you, I wish you a healthy and hopeful Thanksgiving.


Hal Brooks

A Season of Thanks: Gratitude for Our Friends, Partners, and Customers.

Eleven Customer Commitments

+ Attention: Observant consideration. We are committed to not only addressing what you are asking for but to applying our experience to help you consider what you might need (or not need).

+ Acceptance: Favorable reception. We are committed to accepting you as a partner in developing and delivering our services and not just as a requestor.

+ Appreciation: Expressed gratitude. We are committed to sharing our thankfulness for being considered a provider who can help you solve a problem through action.

+ Affirmation: Positive judgment. We are committed to providing validation of your requests and decisions when we agree and providing you constructive/instructive feedback for consideration when we are not in agreement with you.

+ Affection: Strong fondness. We are committed to genuinely holding your best interests as our highest priority.

+ Comfort: Lessening severity. We are committed to communicating and setting expectations in a manner that keeps you apprised of project status to ensure no surprises.

+ Encouragement: Helpful support. We are committed to being easy to work with and helping you feel positive when communicating with us.

+ Respect: Deferential regard. We are committed to understanding that ultimately you are in charge of your decisions and that our responsibility to help you with such choices is not to be taken lightly.

+ Security: Freedom from risk. We are committed to eliminating risk for you at every point while still meeting your needs.

+ Support: Tolerant endurance. We are committed to supporting you by focusing on the desired result instead of the immediate request or response.

+ Understanding: Compassionate comprehension. We are committed to seeking to understand what you are saying and to understand the context of your requirement.