Scaling Sales with Strategy and Structure: #DataUnmasked ACEDS Expert Discussion with HaystackID’s Scott Sterkel (June 11, 2025)
Scaling Sales with Strategy and Structure: #DataUnmasked ACEDS Expert Discussion with HaystackID’s Scott Sterkel (June 11, 2025)
By HaystackID Staff
Scaling a sales team isn’t just about adding headcount; it’s about building something that lasts. That means more than just setting quotas and signing deals. It means aligning people, processes, and priorities in a way that builds trust internally and delivers consistency externally. Few people understand that better than Scott Sterkel, SVP of Sales and Sales Operations at HaystackID®.
In this upcoming ACEDS #DataUnmasked livestream, Sterkel will take attendees behind the curtain of HaystackID’s sales transformation from a portfolio of acquired companies to a unified, high-performance team known for client-centric execution. Sterkel will discuss the early days of integrating legacy teams when sales processes were more “wild west” than standardized workflow. What followed was a methodical, hard-earned effort to build a culture of operational rigor, pricing consistency, and shared goals, all without losing the entrepreneurial spirit that defined the team.
Join us for a candid conversation that covers:
- Post-acquisition sales alignment and how to bring teams together.
- How structured processes enhance, not hinder, the client experience.
- Sterkel’s approach to coaching: turning individual strengths into collective wins.
Learn how clarity, culture, and coaching can drive lasting success in the complex world of legal services.
+ Date: Wednesday, June 11, 2025
+ Time: 11:00 AM EDT / 10:00 AM CDT
+ Livecast Viewing Streams*
*Also available for recorded post-live viewing.
Explore Our Digital World with #DataUnmasked
With #DataUnmasked, ACEDS and HaystackID invite you to embark on an enlightening journey through the intricate maze of data. Our diverse discussions encompass relevant, real-time subjects ranging from the complexities of international eDiscovery to privacy and cybersecurity considerations for cross-border data transfers.
Join us each month as we peel back the layers of complexity and ‘unmask’ the world of data in our #DataUnmasked live stream.
Expert Panelists
+ Scott Sterkel
Senior Vice President of Sales and Sales Operations, HaystackID
Scott Sterkel is the Senior Vice President of Sales and Sales Operations at HaystackID, where he leads strategic sales initiatives and operational excellence across a high-performing team. With nearly two decades at NightOwl Global before joining HaystackID, Sterkel played a key role in integrating legacy teams following major acquisitions, helping to unify and scale the company’s sales approach. His career spans over 25 years in legal technology and litigation support, with deep expertise in document management, sales operations, and client engagement.
+ Host: Michael Quartararo
President, ACEDS & Professional Development, ACEDS
As the president of ACEDS, Mike leads the organization and is responsible for the overall administrative and operational oversight of the organization, including program development, training and professional development, and strategic partnerships. Considered among the top legal technologists in the US, he has spent the last 20 years leveraging the power of technology to meet the current and emerging needs of organizations throughout the legal community. He is also the author of the 2016 book Project Management in Electronic Discovery and has been successfully consulting in information governance, e-discovery, project management and legal technology for all of his career, including 10-year stints at both Skadden Arps Slate Meagher & Flom LLP and Stroock & Stroock & Lavan LLP. For much of his career Mike has been training and educating lawyers and other legal professionals in the benefits of technology to the legal profession. A graduate of the State University of New York, he is a certified Project Management Professional (PMP) and a Certified E-Discovery Specialist (CEDS). He frequently speaks and writes on e-discovery, legal operations, project management and technology topics. Mike is an avid foodie and enjoys cooking and reading when he isn’t focused on developing new policy initiatives and educational offerings.
About HaystackID®
HaystackID® solves complex data challenges related to legal, compliance, regulatory, and cyber requirements. Core offerings include Global Advisory, Cybersecurity, Core Intelligence AI™, and ReviewRight® Global Managed Review, supported by its unified CoreFlex™ service interface. Recognized globally by industry leaders, including Chambers, Gartner, IDC, and Legaltech News, HaystackID helps corporations and legal practices manage data gravity, where information demands action, and workflow gravity, where critical requirements demand coordinated expertise, delivering innovative solutions with a continual focus on security, privacy, and integrity. Learn more at HaystackID.com.
Assisted by GAI and LLM technologies.
Source: HaystackID