Exploring Excellence with HaystackID: Erin Meyer
Editor’s Note: This “Exploring Excellence with HaystackID” article highlights the career journey of Erin Meyer, who, with over two decades of experience, has navigated the industry’s shift from paper-based processes to sophisticated eDiscovery solutions. Her leadership as VP of Marketing Operations at HaystackID exemplifies the rare blend of creativity, precision, and strategic foresight. Throughout the article, readers will discover how Erin leverages cutting-edge AI tools and fosters strong relationships to achieve marketing excellence.
Exploring Excellence with HaystackID: Erin Meyer
By HaystackID Staff
When Erin Meyer stepped out of college with her graphic design degree, her initial vision was to join the creative world of advertising agencies. However, a connection with Andrea Wallack, then CEO and Founder of NightOwl, introduced her to the legal technology industry. In 2003, Erin joined NightOwl as the sole marketer, not yet aware that she was stepping into an expansive field that would shape her career.
“When I joined NightOwl, we offered document management and litigation copying services. So it was paper, paper, and more paper,” Erin shared during an interview on the EDRM Illumination Zone podcast. “Our headquarters in downtown Minneapolis was packed with loud copiers and boxes of paper. As our industry evolved, those copiers were replaced by computers and scanners.”
The industry’s transformation was marked by the 2006 amendment to the Federal Rules of Civil Procedure, which formally acknowledged the inclusion of electronic records in litigation—a turning point in the eDiscovery landscape.
Erin reflected, “It was neat to see that evolution in our industry from paper to eDiscovery. I didn’t choose eDiscovery; I chose a quality organization and colleagues that empower me to continually develop my tradecraft.”
“I’ve had the privilege of working with Erin since the start of her career at NightOwl Global, and it’s been incredible to watch her grow into the dynamic leader she is today,” said Andrea, President of HaystackID. “Our shared Minnesota roots and passion for nurturing talent run deep, and I couldn’t be prouder of everything she’s accomplished.”
Thriving Through Change: Erin’s Journey from Designer to Leader
As NightOwl expanded its offerings, so did Erin’s expertise. Her commitment and adaptability earned her promotions, eventually leading to her current role as Vice President of Marketing Operations at HaystackID, following the 2020 merger with NightOwl.
In her role, Erin ensures her team stays on top of emerging technologies to scale their output efficiently. She embraces generative AI (GenAI) tools, such as ChatGPT, MidJourney, and Grammarly, to amplify their content creation, design, and communication efforts.
“Every output is carefully reviewed to ensure it meets our creative standards and is free from unintended biases,” Erin shared during a recent podcast.
While AI boosts productivity, Erin and her colleagues operate under strict compliance frameworks.
“While AI helps us work faster, we always keep security and compliance at the forefront of everything we do,” Erin said. “We have strict guidelines for using these tools to make sure we protect sensitive information and stay within legal boundaries.”
In 2024, Erin further honed her AI skills by earning a certification in Prompt Engineering for ChatGPT from Vanderbilt University.
Rob Robinson, HaystackID’s Chief Marketing Officer, highlighted Erin’s leadership, saying, “Erin’s ability to champion innovative tools while balancing security and compliance is a critical part of our team’s success. She is invaluable to HaystackID, our clients, and the legal technology industry.”
From Content to Events: It’s All in the Details
Attention to detail can make or break a project in the legal sector. Accuracy is essential for maintaining compliance, managing risks, and meeting client expectations. This is where Erin’s meticulous nature shines.
Her approach to quality control follows a structured, multi-stage process. First, the content creators leverage AI tools to develop assets aligned with HaystackID’s brand and message. Erin then reviews the work from both macro and micro perspectives.
“From ensuring visuals match the messaging to checking every detail for accuracy and consistency, we leave no stone unturned,” she said.
The process doesn’t stop there. Department leads, and subject matter experts conduct a second review to ensure the content aligns with organizational goals and industry trends. The final review focuses on whether the asset meets HaystackID’s brand voice and strategic objectives.
“This final step is a critical part of our QC process,” Erin explained. “Crossing the T’s and dotting the I’s matters, but all that attention to detail is for naught if an asset fails to meet our company’s larger objectives or resonate with our audience.”
Beyond her technical expertise, Erin excels in building meaningful relationships. This is evident in how she mentors her team members, including Senior Marketing Manager Jason Cassel.
“Erin empowers me to try new ideas, deepen my understanding of the industry, and grow as a graphic designer, emerging leader, and marketer in legal technology,” Jason said in a recent interview.
Erin is also known throughout the industry as a familiar and friendly face at key events such as ILTACON and Relativity Fest. Her involvement goes far beyond logistics—she ensures that every detail, from booth design to sponsorships, reflects HaystackID’s brand.
“My role is helping our experts close those last three feet with clients. Events are a fantastic way to nurture relationships, and I suppose that’s why I am so passionate about event coordination,” Erin shared. “While stressful at times, it allows me to continue building the relationships I’ve developed over the past two decades and learn how the industry keeps evolving.”
From 2003 to 2025 (And Beyond)
As for what’s next, Erin and her colleagues are laser-focused on planning for 2025. This includes coordinating trade shows, expanding marketing programs, and experimenting with the latest AI tools to keep HaystackID at the forefront of the industry.
With her strategic vision, attention to detail, and dedication to relationship-building, Erin continues to drive excellence within HaystackID and the broader legal technology community.
About HaystackID®
HaystackID solves complex data challenges related to legal, compliance, regulatory, and cyber events. Core offerings include Global Advisory, Data Discovery Intelligence, HaystackID Core® Platform, and AI-enhanced Global Managed Review powered by its proprietary platform, ReviewRight®. Repeatedly recognized as one of the world’s most trusted legal industry providers by prestigious publishers such as Chambers, Gartner, IDC, and Legaltech News,
HaystackID implements innovative cyber discovery, enterprise solutions, and legal and compliance offerings to leading companies and legal practices around the world. HaystackD offers highly curated and customized offerings while prioritizing security, privacy, and integrity. For more information about how HaystackID can help solve unique legal enterprise needs, please visit HaystackID.com.
Assisted by GAI and LLM technologies.
Source: HaystackID